As a hands on Art Director, I possess a keen ability to understand the unique attributes of each brand and translate strategy into relevant, integrative and successful solutions; building and maintaining a powerful connection between consumers/shoppers and products/services.
My bi-cultural and bilingual experience extends for over 20 years in consumer goods, retail and luxury brands ( across the U.S. and the Latin American markets ). I began my career in Coca-Cola Co, working in all aspects of consumer marketing, new product development and packaging. My extensive client and work experience includes Amgen, Cabo del Sol, Disney, Los Altos Foods, Herbalife, and Luxe Hotels, among others.
Additional to a B.F.A. in Packaging Design from the prestigious Art Center College of Design, I pursued a masters degree in spiritual psychology at the University of Santa Monica. The awareness and self growth that resulted from my participation in this program is also reflected in my work and my positive relationships with colleagues, vendors and clients.
I am a natural leader. Highly outgoing, objective, problem-solving focused person with a joyful spirit and a great sense of humor. I am an avid learner and passionate about exploring creative expressions through painting, writing, photography, knitting, cooking and playing. Learning and mastering new outlets engages me in a deeper appreciation and understanding of life.